All You Need To Know about Vector Artwork for Promotional Products
By: Lisa Jay and Michelle Sheldon – Eco Promotional Products, Inc.
Why do promotional products and apparel printers require “good” vector artwork?
It is required in order to produce clean, non-pixelated output on items such as mugs, pens, t-shirts, bags,
golf balls, apparel, etc. Vector artwork provides sharper and smoother output. It is the only file type for
clean resizing. Without vector artwork, most promotional products producers will not accept nor
guarantee their work.
What Is a Vector File?
A vector file is made up of lines, curves, shapes and fonts all saved in outlines; different to files many
people are more accustomed to via Microsoft Office A Vector file is a graphics file that contains a vector
image, rather than a raster, or bitmapped image. Shapes and lines make up vector graphics, which are
fully scalable images, while raster images are made of pixels and cannot be scaled up without loss. Vector
graphics appear smooth at the edges no matter how they are sized, whereas raster graphics appear
jagged, or pixilated, when scaled up. Vector files provide a high quality of reproduction based on their
clean lines and curves.
Vector files are usually created in dedicated vector graphics editing programs, such as Adobe Illustrator.
The acceptable output files from Illustrator saved in outlines are: .ai, .eps or .pdf.
If a file is saved in one of these formats (.eps, .ai or .pdf), that does not mean it is truly vector art. Only art
originally created in a vector editing program, such as Adobe Illustrator, is truly vector art.
The most common examples of file types people try to save as vector art - .jpeg, .png, .bmp, .gif, .psd, .tif.
These files cannot become vector art.
If you had a professional designer create your artwork or logo, most likely they did this in vector art.
However, they may not have sent it to you in this format. If so, ask them for the “native vector file” Even
though you may not be able to open it, this will be good to send to your promotional products partners.
What if I don’t know how to make my artwork into a true vector file?
Easy, for most artwork we offer this service for a small fee of $20. When completed we give you the file to
own and reuse. This is a tremendous savings of time and money. Note – you must have the rights to the
artwork being vectorized.
For more information visit: www.ecopromotionsonline.com, email: email@example.com or