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Eco Friendly Products for Bar & Restaurant Super Bowl Promotions

According to the National Retail Federation, consumers are expected to spend more than $14 billion this year in relation to Super Bowl XLIX. That includes nearly eight in 10 people who will purchase event related food and beverages.

Super Bowl Sunday is the second largest food consumption day of the year, behind Thanksgiving, and it is the biggest sales day of the year for pizza. Competition is fierce for bars and restaurants who want a piece of this multi-billion dollar pie. 

Nick Fosberg is a marketing and promotional consultant for bars and restaurants. On his website Bar & Restaurant Success, he says “I always do a TV giveaway where I’ll get my sponsored liquor or beer vendors to cover the cost. This way you have a big prize that everyone wants to win and that doesn’t cost you any money. During half time, you should keep the excitement going, and do some smaller giveaways [such as] T-shirts, hats, key chains, etc.”

Other suggestions for smaller giveaways include recycled personalized beer koozies, custom bar coasters, custom drinkware or custom bottle openers. Keep the art for these promotional giveaways specific to your bar or restaurant, not the Super Bowl, so the products can be used as future bar giveaways. Bar promotional products are good to attract customers year round for special events like St. Patrick’s Day, local sports playoff games, fantasy football drafts, league outings and more.

Catering companies and restaurants offering delivery should also think about Super Bowl promotions to incentivize consumers to order from their business over a competitor. A best-selling, eco-friendly promotional product for pizza promotions is Eco Promotional Products’ USA made, recyclable pizza cutter. This long-lasting promotional product will remind customers to order from your restaurant every time they use it. Custom serving spoons are an affordable giveaway for catering companies. Caterers will eliminate having to provide disposable serving utensils by giving customers branded serving spoons that can be used time and time again.

Caterers vying for larger orders should consider a higher value promotional item to attract customers. Consider a bamboo cutting board or bamboo trivet to give away with orders over $500 or another set dollar amount that is practical for your business. Eco Promotional Products’ Bamboo Utensils Gift Set is a high end, well priced giveaway with a low minimum quantity.

Any unused eco-friendly catering and restaurant promotions may be saved and used as giveaways for future special events like Valentine’s Day, Mother’s Day, anniversary celebrations, etc.



Image credit: Consumer Reports