Pantone Color of the Year and the Promotional Products to Match
Earlier this month, the experts at Pantone Color Institute announced the Pantone Color of the Year. For the first time, two colors were chosen: a light pink and a light blue, formally named Rose Quartz and Serenity.
“As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”
While Pantone Colors of the Year have little effect on corporate marketing and branding, Rose Quartz and Serenity will serve as inspiration for many in the design and fashion industries. Because Pantone Colors of the Year frequently take years to have broad appeal, promotional items may not be available in the exact Pantone color but there are many close alternatives from which to choose. However, you can still be a fashion-forward, trend setter at your next event or fundraiser by choosing promotional products in these pastel color families and imprinting/embroidering with the Pantone Institute’s recommended color pairings.
Many full color, dye sublimated promotional products can be designed using the Pantone Matching System (PMS) to include Rose Quartz and Serenity for your next campaign. Select from ceramic mugs, stainless steel water bottles, lip balms, microfiber cloths and many other eco-friendly promotional items. Full color dye sublimated personalized pillows in Rose Quartz and Serenity can make a trendy statement on a neutral colored couch or chair in a spa, design store or fashion boutique.
Another way to use these colors for promotional branding is by selecting a natural colored item to start and incorporating Rose Quartz or Serenity into the art design. These two colors could be printed on natural colored cotton canvas bags for an elegant favor at fundraisers, fashion shows, galas and more.
Not all Pantone Colors of the Year are successful but we think these colors will be a hit by spring!